Various Social Media
Graphic Design, Illustration, Social Media strategyFrom ads to in-feed posts, informational issue carousels to shoppable Instagram stories, I am experienced and adept at developing graphics that capture audience attention.
This campaign for 350PDX aimed to get a climate-friendly slate of nominees approved to the Oregon Board of Forestry in March 2021. We strategized seven social media posts, all information-driven carousels ending in a CTA, aimed at different audiences with varied understandings of the importance of forest carbon sequestration. I designed the posts with a unified look and feel to cultivate an awareness of a central campaign no matter where the posts were shared. Read more here.
I also created a few one-off posts for the organization to support various events as they arose. This is a post announcing a new series of trainings that 350PDX launched in 2020.
In early Fall 2020, I created the visual brand identity, social media visuals, icons, and presentation designs for a mobilizing group, Choose Democracy, committed to preparing Americans for peaceful street action in the case of a contested 2020 election.
In my current role at Borders Perrin Norrander, I do design and illustration work for the Explore Lincoln City account, which includes social media. The above graphics are from the Finders Keepers 2021 program.
I worked as an in-house brand designer at Nike Adventure Club for 18 months, touching nearly every deliverable that left our doors. Above is one multi-slide stories post I designed, showcasing some of our styles for Spring 2020.
This peek at a 7-slide Instagram post comes from my days working at Iris Creative co, a digital design studio where I designed various social media campaigns for clients as well as managed the agency Instagram account.